Cheers!

Three random photos. Three conducive product brands. Three improvised tag lines.

Enjoy.

A rather expensive Singapore hotel has just unveiled a brand new roof-top infinity pool that makes swimmers look, if not feel, like they're floating toward the edge of death.

And how nicely it lends itself to possible ad campaigns I couldn't help but toy with...

If you live in the UK and are feeling this summer weather to be a little bit sticky, you'll probably be tempted by the offer of a cruise holiday - especially if you're over 40 (that does seem to be the age demographic).

If you're like me and you have a cruise holiday to sell, you 'll be wondering how to actually pitch one, without sounding cliche or corny.

Here is where I dig out the 3 underlying factors people want taken care of - within themselves - when purchasing a cruise holiday (when purchasing anything, for that matter).

1. Desire

Get your readers dreaming and wanting and feeling and wondering; it's the first key to their investment in you.

2. Convenience

Anything that takes away any hassle your cumsumers don't have to bear themselves will immediately position you as a hero in your own right.

3. Delivery

Building anticipation in your readers can prove very powerful when you finally come to deliver, or unveil that exciting new product choice.

Just don't mention any icebergs...

You may, at some time, wrote a review of a cool book, DVD, or other product that you really liked on the very site you bought it from.

And while it's tempting to use words like 'great' and 'amazing', they don't really add much detail as to why precisely you like the product you're reviewing.

Details make readers believe in what you're saying more.

Follow me to Amazon...

The Sexiest 15 Steps a Man Can Take

Enjoy!